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Marketing for Video Game Designers
Marketing a video game can be a unique experience. Unlike many other fields that use marketing to sell a product, a video game designer can be deeply involved in the process of selling their game. The field of marketing can be much different from product to product, depending on audience as well as the nature of the product itself.

The video game industry is unique in the way that it markets its products. Although a number of traditional techniques are used, such as advertising on television and in print, video game designers themselves can get participate in the marketing of their product in a variety of ways.

The best way for video game designers to market their product, whether they are a major developer or a small, independent game publisher, is by attending local and national conventions related to video games, sci-fi and fantasy, anime and comics. Many video game designers wait until these conventions to make major announcements about the games that they have production.

They may also build anticipation about games by releasing playable demos at these conventions. This can be a great way of building anticipation about a game, as those who take part in the demos spread word about the game to other users in reviews, both online and in print.

Some video game designers might even release playable demos to the general public, cutting a few minutes to an entire level’s worth of gameplay and releasing it in a format that can be downloaded onto a console or computer to be played.

In addition to these downloadable teasers many video game designers have also begun to release side-games on devices such as tablets and smartphones. These games, fully developed, act as an advertisement for an upcoming game and help players to gain excitement about the title.

There are many other ideas that may be used to market video games that a video game designer may be able to use.

In the past video game designers have allowed gamers to vote on elements of the game such as character design, they have designed smaller versions of their games for users to play, and they have even introduced short multiplayer games in order to excite interest.

A good video game designer must think of not only the needs of their game but the needs of their audience. Because they understand their audience a video game designer is often the best person to market their game.

Graphic Design Employment
If you are a graphic designer looking for freelance graphic design jobs or full-time graphic design jobs then you have come to the right place. Below is a list of 10 great places to find graphic design jobs. Most of these sites will also be extremely useful for other creatives such as web designers, animators and illustrators.
What if I’m not looking for a job yet?
One of the best things you can do is research jobs you might be interested in for the future. If you don’t know what is expected of you, how will you ever be able to land your dream job? Keep an eye on these sites and look around from time to time to see what jobs appeal to you.
Write down what the requirements are such as technical skills and years of experience so you can prepare yourself better. You will be surprised at how much is expected of graphic designers.
Top Ten Websites to Find Graphic Design Jobs
1. Coroflot
Corflot hosts over 80,000 graphic design portfolios and currently has over 700 job listings. Jobs are organized into a variety of design related categories. You can even subscribe to their job listing rss feed and get personalized job alerts!
2. Behance
The Behance job board is new, but growing fast so be sure to check their listings before the competition gets even rougher! I’ve seen some hidden gems hiding in their graphic design job board.
3. Authentic Jobs
Authentic jobs lists hot new graphic design jobs every week, both full-time and part-time.
4. AIGA Design Jobs
The AIGA’s reputation speaks for itself and its design jobs section is a great place to find some amazing job opportunities. Many large and well respected companies look for new and or experienced designers here.
5. Krop
Krop is one of the largest and most well known websites to find graphic design jobs. It has been around for a long time and new jobs are listed often by top agencies and design studios.
6. design:related
design:related showcases many great listings, including design management jobs, interactive jobs and many other design jobs requiring varying experience.
7. Freelance Switch
The job board over at freelance switch is another growing job listings website that has a variety of design, development, illustration and flash jobs.
8. Smashing Magazine
Smashing Magazine a large design related blog, also has a job board with design and development jobs. The listings are organized into full-time and freelance positions for easier navigation.
9. Fresh Web Jobs
Fresh Web Jobs tends to lean more towards web design related jobs, but there are jobs for graphic designers on this site and you don’t want to miss any listings!
10. Simply Hired
Simply Hired is a great site to check because it shows design job listings from many different websites. It also has filter options so you can easily weed out listings that do not appeal to you.
Whats Your Dream Job?
I would love to know what all of you aspire to be or do. Do you want to be an art director for a large company or maybe you would prefer to freelance and or run your own design studio? Whatever it is lets hear about it in the comments below!

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